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DEVELOPED BY

Issac and Solly Assa of Assa Properties

Founded by Issac and Solly Assa, Assa Properties has been developing and investing in major residential, retail and commercial properties since 2000. The firm has acquired over three million square feet of premier assets located throughout the United State and Mexico. Starting in 2002, Assa Properties began acquiring buildings within the New York City Area, namely 743 Fifth Avenue, 2 Herald Square and 6 Times Square - originally the Knickerbocker Hotel built by John Jacob Astor - with an eye towards building luxury retail and hotel experiences in some of the New York City's most distinctive neighborhoods. They have since evolved their original vision with two new developments, Cassa and Galerie, full-service, luxury hotels and condominiums that will offer premium hotel services to their full-time residents.

ARCHITECTURE BY

TEN Arquitectos/Enrique Norten

TEN Arquitectos, which Enrique Norten founded in 1986, maintains offices in New York and Mexico City. The firm has worked on a broad array of award-winning and acclaimed architectural projects of diverse types and scales, including furniture design, single-family apartments and houses, residential, commercial and cultural buildings, parks, and urban design and redevelopment projects. Current projects include the Guggenheim Museum Guadalajara (Guadalajara, Jalisco, Mexico); Brisas W (Acapulco, Guerrero, Mexico); Orange County Great Park (Orange County, CA); and a new vision for Rutgers University's College Avenue Campus (New Brunswick, NJ). Amongst TEN Arquitectos' most recognized projects are the One York Tribeca Residential Building (New York, NY), the National School of Theater at the National Center of the Arts, Mexico City; and the Televisa Mixed Use Building, Mexico City (1st Prize "Mies Van Der Rohe Pavilion" of Latin American Architecture, Barcelona, Spain, 1998).

IN COLLABORATION WITH

CetraRuddy

Founding principals John Cetra and Nancy J. Ruddy have been providing quality projects in architecture, planning, interior design and product design for more than 20 years. Leading a team of over 75 highly accomplished professionals, the firm develops highly crafted, technically excellent projects that have secured CetraRuddy its award-winning reputation. CetraRuddy's sophisticated problem-solving capabilities are integral to the designs of diverse project types that include hospitality, residential, cultural/educational, investment commercial, commercial interiors and wildlife habitats. Recent hotel and hotel/residences include the Aloft Starwood Hotel in New York, Ark55 Hotel in midtown Manhattan, One Charlotte in Charlotte, NC, and Choice Marina Resort in Cochin, India. Other prestigious projects include One Madison Park, The Barbizon, The Stanhope, Orion, 141 Fifth Avenue, and Tiger Mountain and the Butterfly House at the Bronx Zoo.

DESIGN STATEMENT

TEN Arquitectos/Enrique Norten

The tower will strike a prominent profile in the Manhattan skyline, distinguishing itself from the conventional glass and stone edifices surrounding it. Its delicate proportion is unique among its neighbors as a result of its slender floorplates. The resulting form creates an obelisk marking its location among the chorus of the midtown skyline.

The tower's windows and their punctured rhythm become the façade's only ornaments, brought to life by the guests and residents that dwell inside. It is their activity, registering itself on the tower's skin, that make the building glow.

The challenge was to combine the very private functions of the luxury residences with the public functions of the boutique hotel, restaurant and lounge, allowing them to co-exist while functioning independently. The result is a sequence of fluid spaces that converge at the shared lobby, merging interior and exterior, intimate and urban.

CetraRuddy

The interior public spaces were designed to welcome and inspire. As you enter the building, soaring fine-tuned volumes accented by luxurious materials and the finest artwork and sculptural elements greet you. The lush garden is a private oasis within midtown Manhattan and is a focal point of the experience of the hotel and residences.

Within the vocabulary of the modernism of the building, the finest wood, stone, glass, lacquer and leather finishes from around the world were selected to create the most refined living experience. Diverse, tactile finishes of crystalline and hand-chiseled materials create a symphony of experiences.

The interior design and planning of the hotel and residences create refined spaces that accentuate the unique plan of the building. Creating a unified design statement for the buildingís exterior and interior, light and reflective materials were selected for the interior to create light-filled environments. A refined palette of pale wood, limestone and glistening stainless steel create a carefully crafted interior.

Midtown luxury hotel
Midtown luxury hotel

DEVELOPED BY

Assa Properties

Founded by Solly and Isaac Assa, Assa Properties has been developing and investing in major residential, retail and commercial properties since 2000. The firm has acquired over three million square feet of premier assets located throughout the United State and Mexico. Starting in 2002, Assa Properties began acquiring buildings within the New York City Area, namely 743 Fifth Avenue, 2 Herald Square and 6 Times Square - originally the Knickerbocker Hotel built by John Jacob Astor - with an eye towards building luxury retail and hotel experiences in some of the New York City's most distinctive neighborhoods. They have since evolved their original vision with two new developments, Cassa and Galerie, full-service, luxury hotels and condominiums that will offer premium hotel services to their full-time residents.

ARCHITECTURE BY

TEN Arquitectos/Enrique Norten

TEN Arquitectos, which Enrique Norten founded in 1986, maintains offices in New York and Mexico City. The firm has worked on a broad array of award-winning and acclaimed architectural projects of diverse types and scales, including furniture design, single-family apartments and houses, residential, commercial and cultural buildings, parks, and urban design and redevelopment projects. Current projects include the Guggenheim Museum Guadalajara (Guadalajara, Jalisco, Mexico); Brisas W (Acapulco, Guerrero, Mexico); Orange County Great Park (Orange County, CA); and a new vision for Rutgers University's College Avenue Campus (New Brunswick, NJ). Amongst TEN Arquitectos' most recognized projects are the One York Tribeca Residential Building (New York, NY), the National School of Theater at the National Center of the Arts, Mexico City; and the Televisa Mixed Use Building, Mexico City (1st Prize "Mies Van Der Rohe Pavilion" of Latin American Architecture, Barcelona, Spain, 1998).

IN COLLABORATION WITH

CetraRuddy

Founding principals John Cetra and Nancy J. Ruddy have been providing quality projects in architecture, planning, interior design and product design for more than 20 years. Leading a team of over 75 highly accomplished professionals, the firm develops highly crafted, technically excellent projects that have secured CetraRuddy its award-winning reputation. CetraRuddy's sophisticated problem-solving capabilities are integral to the designs of diverse project types that include hospitality, residential, cultural/educational, investment commercial, commercial interiors and wildlife habitats. Recent hotel and hotel/residences include the Aloft Starwood Hotel in New York, Ark55 Hotel in midtown Manhattan, One Charlotte in Charlotte, NC, and Choice Marina Resort in Cochin, India. Other prestigious projects include One Madison Park, The Barbizon, The Stanhope, Orion, 141 Fifth Avenue, and Tiger Mountain and the Butterfly House at the Bronx Zoo.

SALES BY

Bracha Group of Prudential Douglas Elliman

Founded by Ilan Bracha, Managing Director of Prudential Douglas Elliman, in 2002, Bracha Group represents some of todayís premier real estate development projects. With a focus on luxury properties and new developments in New York City, Bracha Group prides itself on its professionalism, as well as its ability to execute and maintain relationships with the real estate community as a whole. The Bracha Group has garnered distinguished recognition in New York City real estate, with awards including receiving the Diamond Chairmanís Circle Award, Prudential Douglas Ellimanís Top 25 Producers (GCI), and Top 100 PREA (GCI), consistently each year since 2006 to 2009. In 2009, Bracha Group has received The Legend Award for 5 years of Perseverance Expertise Consistency, and named number one team in the company for most sales exclusives.

DESIGN STATEMENT

TEN Arquitectos/Enrique Norten

The tower will strike a prominent profile in the Manhattan skyline, distinguishing itself from the conventional glass and stone edifices surrounding it. Its delicate proportion is unique among its neighbors as a result of its slender floorplates. The resulting form creates an obelisk marking its location among the chorus of the midtown skyline.

The tower's windows and their punctured rhythm become the façade's only ornaments, brought to life by the guests and residents that dwell inside. It is their activity, registering itself on the tower's skin, that make the building glow.

The challenge was to combine the very private functions of the luxury residences with the public functions of the boutique hotel, restaurant and lounge, allowing them to co-exist while functioning independently. The result is a sequence of fluid spaces that converge at the shared lobby, merging interior and exterior, intimate and urban.

CetraRuddy

The interior public spaces were designed to welcome and inspire. As you enter the building, soaring fine-tuned volumes accented by luxurious materials and the finest artwork and sculptural elements greet you. The lush garden is a private oasis within midtown Manhattan and is a focal point of the experience of the hotel and residences.

Within the vocabulary of the modernism of the building, the finest wood, stone, glass, lacquer and leather finishes from around the world were selected to create the most refined living experience. Diverse, tactile finishes of crystalline and hand-chiseled materials create a symphony of experiences.

The interior design and planning of the hotel and residences create refined spaces that accentuate the unique plan of the building. Creating a unified design statement for the buildingís exterior and interior, light and reflective materials were selected for the interior to create light-filled environments. A refined palette of pale wood, limestone and glistening stainless steel create a carefully crafted interior.

Midtown luxury hotel
Midtown luxury hotel
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